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This web page lifedescent.com.au has the following on the web page, "Lifeline Descent, a new level of safety for emergency high rise escape." Our analyzers saw that the webpage also said " Lifeline Descent is a last resort device for the emergency escape from high rise buildings." The Website also said " When all other avenues of escape have been exhausted, Lifeline Descent offers the reliability and safety of proven centrifugal brake technology. An innovative fusion of proven technology and new ideas, Lifeline Descent is characterised by its simplicity and versatility." The website's header had high rise escape as the most important optimized keyword. It is followed by highrise, high, and rise which isn't as highly ranked as high rise escape. The next words lifedescent.com.au used was evacuate. evacuation was included but will not be seen by search engines.